Lunch & Learn

Please join us on April 11th, 2025 for the AMA MN Annual Lunch & Learn. This years event will be hosted at the Carlson School of Management – Hanson Hall. There will be lunch provided, as well as the opportunity to attend one of the below panel discussions hosted by Celarity. Please note that all discussions will be available first come, first serve. Please park in the 19th Ave Parking Lot address (must park here for validation & easiest entry) is 300 S 19th Ave, Minneapolis, MN 55455. Upon parking, bring your parking ticket with you for validation. 

Schedule

• 11:30am – Lunch
• 12:15pm – Lunch & Learn Presentations
• 1:00pm – Networking
• 1:30pm – Wrap Up

Below are the Lunch & Learn discussion topics: 

**Each panel will be first come, first serve

State of Social Presentation

Social Media 2025: Adapt or Be Left Behind

Dive into the evolution of social media into the dominant force shaping consumer behavior, brand engagement, and digital culture. We’ll explore how social media has moved beyond being just a marketing channel to becoming the primary way people search, shop, and interact with brands. The Social Lights will decode five key shifts that are redefining how brands must approach social—covering topics like the rise of AI-generated content, the power of niche communities, the changing role of influencers, and the increasing demand for authenticity. The goal is to equip brands with actionable strategies to stay relevant, build deeper audience connections, and drive business impact in a rapidly changing digital landscape.

Introductions: 

• Connor Duffy, Manager of Client Experience at Celarity

Presenters:

• Aaron Komo, Director of Growth at The Social Lights
• Lee Cerier, Group Strategy Director at The Social Lights

Career Insights Panel Discussion:

MBA to Marketing Executive: Career Insights from Carlson Alumni
Join us for an engaging panel featuring Carlson School of Management alumni who have built successful careers in marketing and communications. Hear from leaders at Blue Cross Blue Shield, Dairy Queen, and Kimberly-Clark as they share pivotal career lessons, the skills that shaped their journeys, and what they wish they had known starting out. Panelists will also discuss navigating career pivots, staying ahead of marketing trends, and how MBA students can stand out in today’s competitive job market. 

Moderator: 

• John Arnold, Managing Partner at Celarity

Panelists:

• Justine Fritz, Senior Director, Commercial Capability, North America at Kimberly-Clark
• Meggie Wittorf, Senior Director of Marketing at Blue Cross and Blue Shield of Minnesota

Investment: 

Non-member: $25

Member: $20

Sponsored by: