The Magic Behind Experiential Marketing
Date and Time:
Tuesday, May 19, 2020
6:30PM - 7:30PM
Location:
Zoom Meeting (Details will be sent after registration)
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Learn more about Experiential Marketing!
Join us as STAR presents: Defining Experiential Marketing: The Magic Behind the Connection. We’ll hear from expert panelists in the industry: Dave Whorton, Director of Sports and Entertainment Partnerships at STAR, Brett Taber Director of Social Impact, Minnesota Vikings, and Jennifer Butters, Director of Sales, Specialty Vehicles Division at Winnebago Industries. They will discuss a special case study example that highlights the benefits of the mobile experience. They will share how the Minnesota Vikings Foundation made a direct impact on the community with their Vikings Table Food Truck and how brands can take their mobile engagement efforts to the next level.
Key Takeaways:
1. How brands connect with people though experiences
2. Inspiration to guide your own experiential strategy
3. Why mobile activation makes sense for your brand especially in the post Covid-19 environment
Investment:
| Member | $0 |
| Guest | $10 |
| Student - Member | $0 |
| Student - Guest | $5 |
Event Sponsor:
Kitty Hart
Kitty Hart has spent the past 25 years helping brands of all shapes and sizes develop strong and impactful brand strategies. As an experienced strategist in multi-media, advertising, branding…
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Dave Whorton
Dave Whorton joined the team at STAR in 2019 as the Director of Sports and Entertainment Partnerships. He is a seasoned sales, marketing and sponsorship professional that thrives on delivering…
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Brett Taber
Brett Taber is the Executive Director of Social Impact for the Minnesota Vikings and has been with the organization since 2007. He oversees all community engagement and philanthropic efforts for the…
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Jennifer Butters
Jennifer Butters is the Director of Sales, Specialty Vehicles Division at Winnebago Industries where she works on business development and marketing strategy. She holds her undergrad from Northern…
View Jennifer Butters's Full Bio
