Getting More Sophisticated in the Era of Video Marketing

Event Description

Research shows the vast majority of marketers understand that video converts better than any other form of content, and while they plan to invest more in video marketing in the coming year, the struggle remains. How do we create more video with the budgets we have? How do we demonstrate the ROI? How do we leverage video to achieve business objectives? According to Paul Jongeward, the key is to think beyond brand awareness and start leveraging video content as a strategic asset for lead generation and nurturing.

Key takeaways:

• Understanding why video marketing is so important it can’t be ignored
• Strategies for overcoming the barriers to producing more video content
• Core elements to video marketing success

Agenda

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Registration for this event is full. Walk-in registrations are NOT available for this event.

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