Amy Newton
Today’s speed of business requires a different kind of thinker. One who carefully—and boldly—thinks through convoluted problems and complicated projects. By reducing these opportunities to their fundamental points and starting from a fresh and targeted perspective, Amy navigates challenges of activating and inspiring teams to get behind the process of content development and execution as a strategic function of business. Amy has over a decade of experience assisting companies in a variety of industries stay focused on high-level goals while managing day-to-day marketing business. In her current role, she is charged with developing the 3M Corporate Brand Activation Strategy, leading strategy development for Experiential activations to drive overall storytelling and corporate brand experience and leading brand and content strategy for exhibit framework for the newest 3M Innovation Center in Washington D.C.